Which Niseko town is the best place to invest?
There are 4 main Niseko towns, Hanazono, Hirafu, Higashiyama (Niseko Village) and Annupuri each one has its' different charm. Hirafu is the biggest place and where most skiers go for the first time, however, Higashiyama and Hanazono are where the brands have focused on with Park Hyatt in Hanazono and The Ritz, Hilton and Rosewood in Higashiyama with more to follow. The reason for this is that Hirafu is pretty crowded, whereas the other areas have much stricter building regulations so the villages feel just that, a village. With shops, amenities, and space, surrounded by countryside and woodland with a community feel yet within easy access to the ski slopes. The other positive about these locations is the money that is behind them which means the ski slopes have newer lifts and are better looked after. Follow the brands they rarely get it wrong so Niseko Village (Higashiyama) would be the No 1 choice.